Not-so-normal Ice Cream

This ice-cream made out of breast milk at London's "The Icecreamists" seems extremely odd. I feel that although it is said to not be a publicity stunt, how many people will actually purchase this flavor? I know when I visit London for my study abroad program, I will not be sampling any breast milk. However, this ice cream shop has drawn quite a lot of attention from this flavor. Perhaps this is working in their favor. What will they come up with next, all natural booger flavor? No thanks.